Meta + Google Ads Intelligence · Built for DTC brands

Kill the losers.
Scale the winners.
Know which is which.

roas.fyi reads your Meta & Google ad accounts and tells you exactly which ads to kill, which to scale, and how to fix the rest — backed by your real numbers, in plain English.

Free unlimited grading + 5 ad images/month · No credit card · 3-minute setup · 20 beta spots left
Demo available — explore before you connect any ad account →
↓ Kill the ads quietly draining your budget· ↑ Scale the winners with confidence· A–F creative grades before you waste spend· Meta + Google in one place· Zero guesswork — just signals· ↓ Kill the ads quietly draining your budget· ↑ Scale the winners with confidence· A–F creative grades before you waste spend· Meta + Google in one place· Zero guesswork — just signals·
Platform activity — live
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The problem

Ad managers tell you what happened.
Not what to do.

You're staring at rows of numbers, guessing which ads to cut and which to push. Every day you wait, the losers keep spending. roas.fyi turns the data into decisions.

$

Wasted spend hides in plain sight

Underperformers keep eating budget because nothing flags them clearly. roas.fyi calls the kill — by your margins.

?

Creative is a guessing game

You don't know why an ad flops until the money's gone. Get an A–F grade and the exact fix before you scale.

Two platforms, two tabs, no clarity

Meta in one window, Google in another. roas.fyi reads both and gives you one combined verdict.

See it in action

Watch roas.fyi call the shots.

Explore a fully-loaded demo account — real dashboards, kill/scale signals, and A–F creative grades — before you connect a thing. No card, no commitment.

app.roas.fyi/dashboard
Live demo — no login required
Explore the live demo → No card · Demo with sample data included · Switch to your real account anytime
What you get

Everything you need.
Nothing you don't.

A full media-buying brain — signals, scoring, and AI creative — for a fraction of an analyst's salary.

01 — CORE

Kill / Scale Signals

Every active ad gets a verdict from its real 10-day performance — kill, watch, or scale — tuned to your margins and ROAS targets. Plus an AI verdict that tells you the single most important move today. No gray areas, no spreadsheets.

02 — CREATIVE

Creative Grader

Letter grade on every ad across hook, visual impact, clarity, CTA, and mobile — with the exact fixes and fresh hook ideas.

03 — AUDIT

Store Grader

Cross-references your ad performance with your actual website to find why visitors aren't converting — and how to fix it.

04 — CREATE

Creative Designer

AI hooks, briefs, copy variants, image prompts, and full video scripts — generated from your brand, ready to ship.

05 — MEMORY

Brand Memory

roas.fyi learns what works for your brand and applies it to every analysis, so the advice gets sharper over time.

06 — UNIFIED

Meta + Google

Both ad platforms in one combined dashboard — see your whole paid picture without switching tabs.

How it works

Up and running
in 3 minutes.

01

Create your account

Sign up with email — your account is ready instantly with unlimited grading and 5 free ad images a month.

02

Connect your ad accounts

One click connects Meta (and Google) through their official OAuth. Your tokens are encrypted (AES-256-GCM), nothing in your account changes without your say-so, and you can revoke access anytime from your Meta or Google settings.

03

Hit refresh, act on signals

Pull your last 10 days. Kill/scale signals and creative grades appear instantly. Make your moves.

🔒 Tokens encrypted (AES-256-GCM) ✋ You stay in control — nothing changes without your action ↩ Revoke access anytime 🚫 We never sell or share your data
Loved by operators

Built for people who
spend their own money.

★★★★★

"Cut $2,400/mo in wasted spend my first week. The kill signals are brutally honest — exactly what I needed."

Maya R. · Founder, skincare DTC
★★★★★

"Finally one place for Meta and Google. The creative grades tell me what to fix before I burn budget testing it."

Devin K. · 7-figure apparel brand
★★★★★

"It's like having a media buyer who never sleeps and never sugarcoats. The store grader alone paid for itself."

Priya S. · DTC supplements

// Early-access feedback · names changed on request

Pricing

Intelligence is free.
Pay only for images.

Grading, audits, kill/scale signals, briefs, copy and Ask Roa are unlimited on every paid plan — the only thing metered is image generation. 1 generation = 1 generated ad image. Pay annually and get 2 months free.

Free — Diagnose
$0
5 ad images / month
  • Store, Creative & SEO graders
  • Kill/scale signals
  • 1 brand
  • See what's broken, free
Starter
$19/mo
30 ad images / month · $190/yr
  • Everything in Free
  • Full Ad Designer + templates
  • Video ad briefs
  • Generation top-ups
  • 1 brand
★ Growth — Most popular
$39/mo
75 ad images / month · $390/yr
  • Everything in Starter
  • Product Fixer
  • Scheduled auto-refresh
  • 3 brands
Pro
$79/mo
150 ad images / month · $790/yr
  • Everything in Growth
  • Email Studio
  • Hourly auto-refresh
  • 10 brands
Need more images? Top-up packs from $4.99 (11 generations) to $19.99 (44 generations) — top-up generations roll over and never expire.
Start free →

Try it before you pay a cent.

The Free plan grades your store, your creatives and your SEO with no limits — and includes 5 free ad images a month so you can see the Ad Designer work on your own products. No credit card. No contracts. Cancel anytime.

Get started free →
FAQ

Good questions.

roas.fyi is ad intelligence for DTC brands. It connects to your Meta and Google ad accounts, pulls your recent performance, and uses AI to surface kill/scale signals, grade your creatives, audit your store, and generate new creative — so you make better decisions, faster.
Yes. roas.fyi is built to read both Meta and Google ad accounts and give you one combined view of your paid spend, with platform-specific dashboards too.
Your access tokens are encrypted (AES-256-GCM) and stored securely server-side over HTTPS. We never sell or share your data. It's used only to generate your signals and analysis.
1 generation = 1 AI-generated ad image. Image generation is the only thing we meter — grading, store and SEO audits, kill/scale signals, briefs, copy and Ask Roa are unlimited. Monthly generations reset each billing cycle (they don't roll over); top-up-pack generations do roll over and are used after your monthly allotment.
No. Sign up free, grade everything with no limits, and use your 5 free monthly ad images before deciding to upgrade.

Stop guessing.
Start scaling.

Start free → No credit card · 3-minute setup